Real Estate
A potential visual revamp for “Terras da Comporta” by Vanguard Properties.
Context
Project Terras da Comporta by Vanguard Properties is an upscale real estate development in Portugal, set amidst the natural splendor of Comporta. Renowned for its commitment to luxury and sustainability, the project offers exclusive residences and villas, seamlessly integrating modern design with the region's rustic charm. Surrounded by pristine landscapes, including sandy beaches and pine forests, Terras da Comporta epitomizes a harmonious blend of contemporary living and environmental preservation. Developed by Vanguard Properties, a leading real estate company, this project redefines coastal living, providing discerning residents with a unique and sophisticated retreat on the breathtaking Alentejo coast.
// My tasks
- Provide an evolution of the current art direction.
- Redesign the experience and provide new integration ideas to drive more traffic to the website.
- New information architecture that could reflect their growth and direction.
- Research of micro-interactions to employ on the website that could also serve as a baseline for brand communication in other touchpoints
- User Research through customer feedback and industry benchmarking.
