Água de Luso, a revered Portuguese water brand since 1854, originates from the pure sources of Luso village. Bottled at the mountainous spring, this natural mineral water boasts a unique mineral blend for a refreshing taste. With a commitment to sustainability, Água de Luso embodies Portugal's natural beauty, offering a premium and authentic hydration experience.
With a new brand positioning and a need to become closer to the consumer, Água de Luso required a new up-to-date website that could serve as its main communication point and make the consumer aware of the benefits of drinking Água de Luso and their sustainability efforts.
A compelling website filled with micro-animations that also enriched the Água de Luso branding with flowy illustrations. A new blog section also serves as the leading content-sharing station for everything related to the health benefits of drinking Luso Water, while at the same time communicating sustainability-related practices that the company follows. Each product page also allows consumers to learn where to buy the product, linking them directly to each online store.