Chemical
Pitch to develop a new digital home for the newly rebranded Bondalti, formerly known as CUF Química.
Context
Bondalti is a Portuguese chemical company with a global footprint, specializing in the production of chemical and environmental solutions. With a rich history dating back to 1908, Bondalti has evolved into a key player in the chemical industry. Operating across various sectors, including agrochemicals, pharmaceuticals, and electronics, Bondalti is known for its commitment to sustainability and innovation. The company focuses on developing cutting-edge solutions that address societal challenges while maintaining a strong emphasis on environmental responsibility. Bondalti's dedication to quality, safety, and sustainability underscores its position as a leading contributor to the chemical landscape.
// My tasks
- Industry & visual benchmarking and research on best practices;
- Evolution of the current art direction to better reflect the digital landscape;
- New information architecture that could reflect their growth and direction;
- Provide a new way of looking at chemicals, making them more tangible to the average user;
- A new tone of voice for digital communication
- Animated examples of indents / reels for video displays with the new branding.
